Roman Garbar
2023年のiOS広告主にとっての 2 つの大きな変更点: SKAdNetwork 5とプライバシーマニフェスト
AppleはWWDC 2023中にいくつかの重要な発表を行いました。本当のことを言うと、今日私たちが議論する内容は、それほど驚くべきものではありません。
SKAdNetwork
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Tabarak Paracha
SKAdNetwork 4.0はどのように機能しますか?TenjinのプロダクトマネージャーとのQ&A
SKAdNetwork 4.0 is here, and it stands out from its predecessors. For the first time, Apple has released a new version of the SKAdNetwork API with not one, not two, but several new features. And they did so without releasing a beta version for testing first. We go into more detail on the subject in the Q&A...
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Roman Garbar
SKAdNetwork 4.0: TenjinのCEOとのQ&Aセッション
この投稿では、共同創設者兼CEOである Christopher FarmとのQ & Aビデオを紹介します。彼は、SKAdNetwork 4.0の変更点について、いつ…
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Roman Garbar
SKAdNetwork iOS 15: Validate and reveal install sources
iOS 15 has unlocked a variety of new use cases that make SKAdNetwork much more appealing for advertisers. Despite this, not many advertisers are taking advantage of it – yet. Here are three simple but often overlooked things that advertisers of all sizes can start doing right now: – Get granular data from SANs (Self...
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Roman Garbar
Rising iOS 14.6 adoption rate lowers iOS ad spend. iOS 15 helps advertisers but also introduces new challenges
The adoption rate of iOS 14.6 is reaching the 50% mark. Not surprisingly, there is a direct correlation between the adoption rates and the ad spend (detailed graph is available in the post). A lot of it is due to the reluctance of advertisers to spend significant amounts of budgets on SKAdNetwork. Instead of iOS, developers...
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iOS 14.5: The imminent role change of Facebook MMPs
The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and the tools that Facebook is providing publicly. We believe that iOS 14.5 and SKAdNetwork leveled the playing field for everyone involved in advertising measurement and...
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モバイルマーケティングについての最新アップデート情報を受け取る
このフォームを送信することにより、プライバシーポリシーに基づき、Tenjinによる個人データの収集と処理に同意することを確認します。 プライバシーポリシー.
