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SKAdNetwork

  • 对话产品经理：如何对应 SKAdNetwork 4.0

    Tabarak Paracha

    对话产品经理：如何对应 SKAdNetwork 4.0

    SKAdNetwork 4.0 is here, and it stands out from its predecessors. For the first time, Apple has released a new version of the SKAdNetwork API with not one, not two, but several new features. And they did so without releasing a beta version for testing first. We go into more detail on the subject in the Q&A...

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  • SKAdNetwork iOS 15: Validate and reveal install sources

    Roman Garbar

    SKAdNetwork iOS 15: Validate and reveal install sources

    iOS 15 has unlocked a variety of new use cases that make SKAdNetwork much more appealing for advertisers. Despite this, not many advertisers are taking advantage of it – yet. Here are three simple but often overlooked things that advertisers of all sizes can start doing right now: – Get granular data from SANs (Self...

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  • iOS 15 为广告主提供了新的帮助，也带来了新的挑战

    Roman Garbar

    iOS 15 为广告主提供了新的帮助，也带来了新的挑战

    The adoption rate of iOS 14.6 is reaching the 50% mark. Not surprisingly, there is a direct correlation between the adoption rates and the ad spend (detailed graph is available in the post). A lot of it is due to the reluctance of advertisers to spend significant amounts of budgets on SKAdNetwork. Instead of iOS,  developers...

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  • iOS 14.5: The imminent role change of Facebook MMPs

    Makoto Taguchi

    iOS 14.5: The imminent role change of Facebook MMPs

    The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and the tools that Facebook is providing publicly. We believe that iOS 14.5 and SKAdNetwork leveled the playing field for everyone involved in advertising measurement and...

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