This case study explores how TOUKA Games, a Chinese-based mobile game publisher, leverages Tenjin’s Growth FullStack to seamlessly connect and manage data from various sources. With Growth FullStack, TOUKA Games was able to: About TOUKA Games Founded in February 2021, Touka Games’ mission has been to empower global mobile game developers and publishers to promote...
Today, we will be discussing the success story of HyperBeard, a hyper-casual mobile game publishing studio, and how Tenjin is helping them with multiple use-cases. To discuss this success story, we invited the co-founder and CEO of Hyperbeard, Alex Kozachenko. For a summary of the case study, you can download the PDF below. If you’d like...
Metajoy partnered with Tenjin to get help with marketing analytics and organizing their self-publishing efforts. They were able to leverage Tenjin’s powerful analytics tools to gain a better understanding of their user acquisition and engagement and to optimize their marketing campaigns accordingly. Metajoy attributes the following as the results of their partnership with Tenjin: To...
Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs. The partnership resulted in the following: Read the full case study below and learn how they achieved this. The Objective Optimizing user targeting strategy post-iOS14.5 Tokyo Tsushin is one...
Hypercasual games are a rapidly growing and highly competitive category of mobile games. With so many developers entering the market, it can be difficult for new games to stand out and gain a foothold. However, Oreon Studios’ Monster Draft has a unique hybrid of card games and hypercasual runner games that offers players a unique...
Fumb Games used their advertising analytics stack, which was built on Tenjin, with the unique web3 solution provided by ZEBEDEE, to produce the biggest “play and earn” game on mobile. In this case study, we reveal their formula for success, including the tools and strategy that they used to achieve the following results: Tools used: About...
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