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Mobile Attribution
Mobile Attribution

The ultimate growth engine for mobile apps

Seamlessly identify and double down on the best users and advertising channels for your app with Tenjin’s mobile attribution.

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Powering mobile publishers around the world

SKAdNetwork attribution for next-generation mobile advertisers

Make the most out of the privacy-first attribution on iOS. Become a next-gen advertiser with the help of the most flexible conversion-value mapping, advanced SKAN reporting, or direct access to SKAdNetwork postbacks.

Advanced marketing insights for Android campaigns

Android ad measurement is a mix of old (Referrer, Advertising ID) and new (Privacy Sandbox) frameworks. You can fully leverage the capabilities of both worlds with Tenjin.

 

Measure what matters to your business

Accurately measure and analyze the lifetime value of acquired users throughout their lifecycle. There are no limits on how you can evaluate the effectiveness of your campaigns after attribution – custom events, IAPs, Subscriptions.

Integrate seamlessly with any partner using just a single SDK

Our partner integrations are updated on a weekly basis. Don’t see your ad network in our list? Use our ‘custom channels’ option and easily set up your campaigns for networks we haven’t integrated with yet.

Use Tenjin at zero cost for up to 2000 attributions per month

Our free plan is designed for small, independent developers with zero budget. Leverage 2,000 free attributions every month (24,000 free attributions every year), unlimited free organic installs, and more.

Customer success stories

Kooapps' journey from from indie studio to major publisher with Tenjin

In this case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault:

  • 8x Revenue Growth
  • 3x LTV increase
CK Wang - Kooapps CEO Chun-Kai Wang Co-founder & CEO at Kooapps

Revenue is up 8x since we first used Tenjin a few years ago and paid UA spend is 30x so Tenjin has completely transformed our business. We love Tenjin!

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How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study

HyperBeard is the largest mobile game developer and publisher in Mexico, with 210 Million+ downloads on AppStore and PlayStore. They specialize in cute casual idle games targeting a young, adult, female demographic.

  • 20% increase in ROAS
  • 35% Portfolio LTV (cross-promo) uplift
Alex Kozachenko - CEO of HyperBeard Alex Kozachenko Co-founder & CEO at HyperBeard

We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. DataVault allows us to expand beyond the Tenjin dashboard. It’s great for creative performance tracking, and Portfolio LTV analysis.

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Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study

In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved:

  • 60 hours per month of co-founder’s time saved
  • 60% ARPDAU uplift
Light Nguyen - YOMI Studio Co-founder Light Nguyen Co-founder at YOMI studio

Combining Tenjin Ad Revenue Callbacks and ROAS campaigns has enabled us to spend less time on optimization but still scale campaigns at will, moving YOMI into an unprecedented phase of hyper-growth.

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How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs.

  • 33% increase in Day 7 ROAS
  • 24% increase in Day 3 LTV
Kasuga Yachi Marketing Section Manager at Tokyo Tsushin Kasuga Yachi Marketing Section Manager at Tokyo Tsushin

Launching scalable SKAN campaigns is definitely a challenge. Thanks to the combination of TikTok and Tenjin, we were able to run goal-oriented SKAN campaigns at scale.

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Learn more about Mobile Attribution

  • Frequently asked questions
    1. What is mobile attribution? Why should I use it?

      Mobile attribution is the method of identifying and measuring the source of your mobile app installs or user actions. 

      It helps app developers and marketers understand which marketing channels are generating the most user engagement and installs. By using an MMP such as Tenjin, you can optimize your marketing strategies, allocate resources effectively, and measure the success of your campaigns accurately.

    2. What mobile attribution model does Tenjin use?

      Tenjin’s attribution is calculated using a last click and the view-through model. This means that if a user clicks (or views) multiple ads after which the app is installed, then the last click ad or view is awarded the install. You can find more details on our attribution model here.

    3. Does Tenjin support SKAdnetwork Attribution?

      Yes, Tenjin supports the SKAdnetwork attribution system by Apple. We are constantly iterating and updating our attribution reporting system to be in line with the latest SKAdnetwork updates. You can read more about this here.

Combine mobile attribution with other Tenjin Products

Mobile attribution is just one of Tenjin’s tools. Level up your mobile app by pairing our mobile attribution with our other industry-leading products.

 

Fraud Prevention

Focus your ad budget on real users with Tenjin. Our superior fraud prevention suite enables you to cut costs, save time, and futureproof your data.

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ROI dashboard

Tenjin’s user-friendly dashboard enables app developers of all sizes to identify the channels and users that are bringing the highest ROI at a glance.

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Ad Monetization Suite

Tenjin’s Ad Monetization Suite provides an unparalleled set of tools for mobile publishers that choose to monetize via showing ads in their apps.

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Book a demo

Click below to reach out, and one of our friendly specialists will be in touch soon – ready to answer any questions you have along the way.

  • mobile developers began self-publishing, thanks to Tenjin

  • ad spend processed

  • apps use the Tenjin SDK