The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA. By building internal BI,...
Episode #1: Data Scientists of Hyper-casual Head of Data Science and Tenjin General Manager Carole Wai Hai moderates a new webinar series where she sits down with industry experts to discuss marketing science aspects in Adtech, specifically within mobile gaming and hyper-casual. In this premiere episode, the panel discusses their backgrounds in Data Science, its...
2021 iOS 14 changes are going to change businesses around the world. Even though the changes are coming very soon, there is no common understanding of what marketing analytics will look like. Today I’ll talk about the myths publishers are discussing and give my evaluation with recommendations. 1) Blind eye approach: Nothing will change All...
Apple just made the mobile industry much more appealing for self-publishing. They announce that platform commission will be decreased to 15% for publishers earning less than $1 million per year in a recent press release. We sat down virtually with three founders that decided to self-publish their games. Let’s meet our guests: Kirill Nekrasov Founder of White...
We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. They integrated Tenjin’s free Reporting Metrics API in order to enrich...
We published our latest case study with Godzilab on how they found success using Tenjin. We discovered that Godzilab was looking for a solution to combine aggregate data from various sources in one place easily. It comprised a solution that synchronised data sets from 3rd party attribution, analytics, ad revenue, and ad spend providers without the need...
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