Tabarak Paracha
December 14, 2023
We partnered with ObtainAds, a service committed to extending the lifespan of successful mobile ad creatives, to bring to you the ‘Ad Creative Evolution: Variations That Win’ report.
The report is divided into two sections. The first section features insights from Tenjin regarding mobile gaming data for both 2022 and 2023, revealing important metric trends.
Highlighted below are some of the changes we observed between the two years:
- Ad impressions increased by 17%
- Ad clicks decreased 7%
- The average CTR declined by 3%
In the second section, ObtainAds delves into diverse creative variations aimed at not only extending the longevity of ads, but also improving their performance in 2024. These insights are derived from the success stories of industry leaders in the mobile market. As an example, adjusting ad creatives through Event and Holiday Styling can substantially boost unique views to a range of 1 million to 10 million.