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From Hyper to Hybrid – H1 2023 Follow Up Report (Ad Network & Country Rankings + IAP & eCPM Trends)

Roman Garbar

August 10, 2023

From Hyper to Hybrid in 2024 – Ad Spend & CPI by Platform, Ad Network & Country Rankings

In a follow-up to the ‘From Hyper to Hybrid in 2023’ report, we’ve used Tenjin data from H1 2023 to unveil the most recent trends in mobile advertising and ad monetization.

The new report covers the first half of 2023, and consists of the following insights:

  • Comparison between the average eCPM in H2 2022 vs H1 2023 across Android and iOS
  • Comparison between the in-app purchases (IAPs) in H2 2022 vs H1 2023 across Android and iOS
  • Top countries based on total installs on both Android and iOS
  • Top ad networks based on total installs on both Android and iOS
Get The Report Now

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IDFA Sends All Zeros on iOS 10 Devices

Chris Farm

IDFA Sends All Zeros on iOS 10 Devices

A few months ago, Apple announced that iOS 10 will send all zeros for itsadvertisingIdentiferfield when the device’s user sets their limit ad tracking flag toON. According to Tenjin’s aggregate records, this represents ~15% of devices where IDFA will not be unique for a specific device. As I noted in my last post about cookies, the...

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Tenjin DataVault: a marketing infrastructure as a service.

Sunny Cha

Tenjin DataVault: a marketing infrastructure as a service.

Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It’s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise. This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to...

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Building for the Marketing Scientist

Chris Farm

Building for the Marketing Scientist

As marketing goes digital, it starts to share a lot of common ground with data science. At Tenjin, we are seeing people with backgrounds in these two seemingly distinct fields, marketing and data science, emerge with a new role: the “Marketing Scientist”. There are two main drivers for the rise of the Marketing Scientist: These two...

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