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The new Hyper-Casual Benchmark 2021 report is here!

Ebony Nicole Simone

January 28, 2021

From Hyper to Hybrid in 2024 – Ad Spend & CPI by Platform, Ad Network & Country Rankings

We’ve released our hyper-casual benchmark report for 2021 that you can download below. We provide platform insights, CPI for Top 10 countries and ad networks, and the Top 10 ad networks per ad spend and ad revenue.

2020 had no shortage of momentous events, including COVID-19 and Apple’s announcement at WWDC 2020 to introduce new privacy rules, thus sending the mobile ecosystem into a buzz. The goal of this report is to ensure marketers continue to make informed decisions with key insights. Here’s what you can expect inside:

  1. What’s the No. 1 ad network by ad revenue?
  2. What’s the median CPI by platform year-over-year?
  3. How has Covid-19 impacted ad spend by platform?
  4. What’s the No. 1 country by median CPI on Android, iOS?
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