[UPDATE on March 31, 2021]: Closed beta is complete. Attribution Modeling Stage 1 is now available for all Tenjin users. Make sure to contact support@tenjin.com to enable new features for your account. We are happy to announce that we are launching a closed beta for the first stage of our iOS 14.5 solution – Attribution Modeling....
‘Your App May Soon Be Blocked, and five other things no one is telling you about iOS 14.5.’ That was the name of the presentation I gave last week during WN Winter. Since iOS 14.5 is likely to be released in the upcoming weeks, I would like to share those six reasons with everyone today: Summary:...
MMPs (Mobile Measurement Partners) should abandon the current pricing standard of charging per attributed installs and find a better way to serve their clients. That became evident after Apple has announced that they will be effectively deprecating IDFA during this year’s WWDC. Attribution providers won’t be able to tie a user to an install anymore deterministically...
During WWDC 2020, Apple announced that iOS14 users will need to give explicit permission to apps when collecting users’ IDFAs. For 8 years, attribution technology used IDFA as the deterministic way of tying advertising sources to installs and was a cornerstone of the industry. Given these new rules for attribution, everyone in the mobile Adtech ecosystem...
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