Our latest industry report “From Hyper to Hybrid in 2024” is here! 马上获取报告

Tenjin 推出三项扶持政策,支持中小型团队和独立开发者跨越周期,降本增效

墨西哥顶级移动出版商是如何将其投资组合的 LTV 提升 35%的 - HyperBeard 的案例研究

《转型 2023: 从广告变现到混合变现》上半年报告更新(广告平台和国家/地区排名 + IAP 和 eCPM 趋势)

  • 3 Ways Tenjin Lets App Marketers Get More Value Out Of Their Snapсhat UA

    Roman Garbar

    3 Ways Tenjin Lets App Marketers Get More Value Out Of Their Snapсhat UA

    Last month, we proudly announced that Tenjin has officially been named a Snapchat Mobile Measurement Partner! Our users are now able to attribute Snap installs and use Tenjin to calculate ROI & LTV for all Snap-acquired users. Furthermore, this means UA managers in Tenjin can now see even greater returns from their Snapchat user acquisition efforts....

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  • Tenjin is now a Snapchat Mobile Measurement Partner

    Sunny Cha

    Tenjin is now a Snapchat Mobile Measurement Partner

    Developers and marketers can now apply Tenjin’s user attribution and analytics services to Snapchat advertising campaigns. Since 2011, Snapchat has grown into an massively successful messaging and content exploration service where hundreds of millions of unique users spend time each day. Yet its advertising methods are just as promising, ranging from Snap Ads 10-second video...

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  • Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It

    Sunny Cha

    Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It

    We’re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard! A mainstay of the internet’s cultural landscape, Reddit is a place where millions of users gather every day to share and discuss their passions. Their talented ad product team has been hard at work building the tools needed to deliver...

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  • Why Hyper-Casual Games Don’t Need To Get Featured To Succeed

    Sunny Cha

    Why Hyper-Casual Games Don’t Need To Get Featured To Succeed

    App store discoverability has changed drastically since launch. Mobile pioneers will happily recount the days when simply being one of the few apps available was enough to generate organic installs through word of mouth and the natural lift of a rapidly growing smartphone community. By those standards, today’s app store is almost unrecognizable. With thousands of...

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  • How To Make Hyper-Casual Games – The 5 Best Resources

    Sunny Cha

    How To Make Hyper-Casual Games – The 5 Best Resources

    Wondering how to make hyper-casual games? As the new dominant force in mobile, hyper-casual games are getting a lot of attention from players and developers alike. Their meteoric rise has been achieved by doubling down on the proven design principles that have historically made casual free-to-play titles so successful, taking tactics like bite size gameplay...

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  • 3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre

    Sunny Cha

    3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre

    Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status quo. They’ve managed to combine simplicity, approachability, and creative business practices to produce unique, profitable gameplay experiences that have seen them dominating the app store charts, at many times occupying...

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