Our latest industry report “From Hyper to Hybrid in 2024” is here! 马上获取报告

Tenjin 推出三项扶持政策,支持中小型团队和独立开发者跨越周期,降本增效

墨西哥顶级移动出版商是如何将其投资组合的 LTV 提升 35%的 - HyperBeard 的案例研究

《转型 2023: 从广告变现到混合变现》上半年报告更新(广告平台和国家/地区排名 + IAP 和 eCPM 趋势)

  • Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?

    Sunny Cha

    Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?

    Mobile game publishers have been considering content subscriptions for years. Could a new Apple gaming service finally compete with advertising revenue? To many industry leaders, content subscriptions seem like an ideal way to monetize mobile games. After all, streaming services like Netflix have proven fans are willing to pay monthly fees for entire film libraries...

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  • Tenjin Presents the 2018 Mobile Ad Spend Report

    Sunny Cha

    Tenjin Presents the 2018 Mobile Ad Spend Report

    We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. So much has happened in a brief twelve months — especially...

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  • The 17 Best User Acquisition Channels For Mobile Games In 2019

    Sunny Cha

    The 17 Best User Acquisition Channels For Mobile Games In 2019

    We’ve published our list of top 10 ad networks for 2020. Discover which of the world’s best UA networks best suit your needs. In today’s mobile-first world, paid advertising is becoming one of the most crucial ways to acquire users and generate revenue. The only problem is prioritizing which networks, agencies and platforms to work...

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  • Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report

    Sunny Cha

    Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report

    Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming world. They’ve quickly become one of the most profitable and widely enjoyed genres in the app store, and players around the world can’t get...

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  • Beyond Hyper-Casual: The Biggest Mobile Gaming Trends For 2019

    Sunny Cha

    Beyond Hyper-Casual: The Biggest Mobile Gaming Trends For 2019

    The integration of AAA game mechanics, new monetization strategies, and advances in technology promise a bright future for mobile gaming in the years to come. Since the dawn of the smartphone era, mobile games have been dismissed by so-called “hardcore gamers” as being overly simplistic compared to console and PC titles. And perhaps a decade...

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  • The 6 Blogs Every Mobile Game Publisher Needs To Bookmark

    Sunny Cha

    The 6 Blogs Every Mobile Game Publisher Needs To Bookmark

    Ask any mobile game publisher and they’ll tell you the same thing: this industry moves fast. New trends like the rise of hyper-casual can have an earth-shattering impact overnight, and it’s the responsibility of publishers to stay up to date on how space is evolving. That means keeping a close eye on mergers and acquisitions, technologies, monetization...

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