[UPDATE on March 31, 2021]: Closed beta is complete. Attribution Modeling Stage 1 is now available for all Tenjin users. Make sure to contact support@tenjin.com to enable new features for your account. We are happy to announce that we are launching a closed beta for the first stage of our iOS 14.5 solution – Attribution Modeling....
Episode #1: Data Scientists of Hyper-casual Head of Data Science and Tenjin General Manager Carole Wai Hai moderates a new webinar series where she sits down with industry experts to discuss marketing science aspects in Adtech, specifically within mobile gaming and hyper-casual. In this premiere episode, the panel discusses their backgrounds in Data Science, its...
‘Your App May Soon Be Blocked, and five other things no one is telling you about iOS 14.5.’ That was the name of the presentation I gave last week during WN Winter. Since iOS 14.5 is likely to be released in the upcoming weeks, I would like to share those six reasons with everyone today: Summary:...
Ad networks play a vital role in the mobile ecosystem by acting as a middle point between your game and potential users. Tenjin currently supports hundreds of ad networks, like well-known SANs (self-attributing networks) and some new frontrunners like TikTok. “Ad networks are the main resource for advertisers to promote and monetize their games,” explains Tenjin...
We kick off 2021 with the exciting news that Tenjin joins the TikTok Marketing Partner Program as a Mobile Measurement Partner (MMP). TikTok is the leading destination for short-form mobile video, and its mission is “to inspire creativity and bring joy.” TikTok, which is available in 150+ markets, is one of the fastest-growing apps globally....
We’ve released our hyper-casual benchmark report for 2021 that you can download below. We provide platform insights, CPI for Top 10 countries and ad networks, and the Top 10 ad networks per ad spend and ad revenue. 2020 had no shortage of momentous events, including COVID-19 and Apple’s announcement at WWDC 2020 to introduce new...
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