Roman Garbar
重磅发布：隐私革命启示录，移动营销白皮书
前不久召开，距离隐私革命的开始，已经过去了两年。正是在 2020 年的 WWDC 上，Apple 首次宣布改变开发者访问广告标示符（IDFA）的方式...
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Roman Garbar
游戏工作室如何开始自主发行并在 IDFA 后扩大规模 - 以 Umami Games 为案例研究
在 iOS 14.5 隐私政策变更的背景下，采用自动化工具以获取数据洞察的重要性尤为突出。在这个案例研究中，我们将跟随 Umami Games 的旅程，了解他们如何从诸如 Google Spreadsheets 和 Trello 等手动报告工具转向完全自动化的数据基础设施。
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Roman Garbar
报告发布：超休闲游戏推广渠道排名 2022 - Q1
The wait is over! The “Hyper-casual Games Insights for Advertisers” infographic for 2022 Q1 is finally out. This time we have partnered with our friends from GameAnalytics to bring you day 1 and day 7 retention benchmark in this edition of the report. Let’s explore how the hyper-casual market has changed compared to 2021 Q3 and go through the...
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Roman Garbar
免费解锁 Google Ads SKAdNetwork 报告
对于 Tenjin 的客户来说，这是激动人心的一天，因为适用于 SKAdNetwork 的 Google Ads 已完全集成到 Tenjin 的整个产品组合中...
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Roman Garbar
SKAdNetwork iOS 15: Validate and reveal install sources
iOS 15 has unlocked a variety of new use cases that make SKAdNetwork much more appealing for advertisers. Despite this, not many advertisers are taking advantage of it – yet. Here are three simple but often overlooked things that advertisers of all sizes can start doing right now: – Get granular data from SANs (Self...
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Roman Garbar
Hyper-casual advertising after Apple changes – Infographic 2021 Q3
It’s that time of the year already! Once again we have created a report to help hyper-casual publishers navigate the challenges of the ever-changing mobile industry. This year, we focus on the most interesting quarter: the third quarter, when the industry felt the full effect of Apple’s privacy changes. We have presented all of the insight...
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开始接受移动营销领域的最新资讯！
点击订阅按钮，我在此同意 Tenjin 按照隐私政策的收集和处理个人数据。 隐私政策.
