Our latest industry report “From Hyper to Hybrid in 2024” is here! レポートの取得

サインアップ

ブログ

All posts

Ionic Capacitor Plugin: サポート対象のSDKプラグインのリストに追加された最新のフレームワーク

Tabarak Paracha

1月 19, 2023

サポート対象のSDKリスト Ionic Capacitor プラグインが追加されたことを発表できることを嬉しく思います。この決定は、開発者コミュニティからの強い要求に応えて実施されました。

Ionic Capacitorプラグインを使用すると、開発者は、Tenjinをさらに多くのアプリに簡単に実装できる幅広い機能にアクセスできます。

Ionic Capacitorとは？

Ionic Capacitorはクロスプラットフォームのアプリ ランタイムであり、iOS、Android、Electron、および Webでネイティブに実行されるWeb ベースのアプリを簡単に構築できます。 

Webプラットフォームとネイティブプラットフォームを橋渡しし、Web開発者がDeviceやFilesystemなどの最新のWeb APIを使用して、カメラやBluetoothなどのネイティブ デバイス機能にアクセスできるようにします。

広告主はIonic Capacitorプラグインで何を得られますか?

Ionic Capacitorプラグインは、アプリの広告と収益化のための一連の強力なツールをパブリッシャーに提供します。これらには以下が含まれます： 

  • 広告アトリビューションとコホートレポーティング
  • マーケティングアナリティクス (コスト集約、広告収益LTV, 等)
  • インプレッションレベル広告収益
  • Data Warehousing as a service (DataVault)

Ionic Capacitorプラグインを実装する方法は?

Ionic Capacitorプラグインを統合する方法の詳細な手順については、こちらを参照してください。さらに質問がある場合は、support@tenjin.comまで直接お問い合わせください。

Tenjinは他にどのようなプラグインをサポートしていますか?

サポートされているその他のプラグインについては、こちらをご覧ください。リストにないプラグインをサポートする場合は、support@tenjin.comまで直接お問い合わせください。

こちらもご興味がございますか

Best ad networks to advertise hybrid and hyper casual games in 2024 - Based on ad spend & CPI

Tabarak Paracha

Best ad networks to advertise hybrid and hyper casual games in 2024 - Based on ad spend & CPI

2024年のハイパーゲームやハイブリッドカジュアルゲームの広告に最適な広告ネットワークをお探しですか？この決断を容易にするために、ブログ記事をまとめました。 まず、ハイパーカジュアルゲームとハイブリッドカジュアルゲームを理解することから始めましょう。ハイパーカジュアルゲームはシンプルかつ直感的で、素早いゲームプレイに重点を置いています。

詳細を読む

ChatGPT for Indie Game Developers: Do's and Don’ts

Tabarak Paracha

ChatGPT for Indie Game Developers: Do's and Don’ts

ゲーム全体をChatGPTで作ることはできないと思いますが、ヘルパーとしてChatGPTを使うことは可能です。これは正しいですか？「確かにその通りです。常にヘルパーとして使うべきです。このビデオの前に収録しようとしたビデオでは、プログラミングの知識がない人の視点からChatGPTにアプローチしようとしました。そのため、例えばコーディングスクリプトの設定や、ゲームレベル全体の設定など、Unityでやらなければならない基本的なことについて、たくさんの質問をしました。初心者の立場からすれば、それは当然のことです。初心者であれば、このような疑問を持つでしょう。

詳細を読む

2024年にApple Search Adを始めるべき理由トップ5

Tabarak Paracha

2024年にApple Search Adを始めるべき理由トップ5

パフォーマンスを重視したiOSアプリ成長プラットフォームであるNewtonでコンテンツイニシアチブを主導するKarnika Roy氏によるゲスト投稿。最後に何かを計画していて、アプリが関与していなかったときのことを覚えていますか? それは想像するのが難しいですか？ミレニアル世代とZ世代はアプリを愛しています。彼らの人生のあらゆる瞬間 – 彼らがいた時から。

詳細を読む

How to self-publish a mobile game - IzyPlay Game Studio journey

Tabarak Paracha

How to self-publish a mobile game - IzyPlay Game Studio journey

IzyPlay Game Studioの共同創設者兼CEOであるEverton Baumgarten Vieiraによるゲスト投稿。エバートンはROI 101コミュニティのメンバーです。Tenjinでは、セルフパブリッシング開発者が体験を共有する場が必要であることに気づきました。そのため、私たちは専用の Discordコミュニティを作成し、現在125人以上のメンバーが在籍しています。注目すべきことに、そのうちの1つは...

詳細を読む

Mintegral ROAS Bidding: Here's everything you need to know

Tabarak Paracha

Mintegral ROAS Bidding: Here's everything you need to know

このブログポストでは、上記のビデオで紹介された主なトーキングポイントについてお話いたします。TenjinのRoman GarbarがMintegralのROASキャンペーンについて質問し、MintegralのEMEAジェネラルマネージャー、Hector Almeidaが様々なインサイトを含む回答を提供いたします...

詳細を読む

自動データパイプライン、TOUKA Gamesのケーススタディ

Henry Li

自動データパイプライン、TOUKA Gamesのケーススタディ

このケーススタディでは、中国に拠点を置くモバイル ゲームパブリッシャーである TOUKA Gamesが、TenjinのGrowth FullStack を活用して、さまざまなソースからのデータをシームレスに接続して管理する方法をご紹介します。 Growth FullStackにより、TOUKA Games は次のことが可能になりました。 2021年2月に設立されたTouka Gamesの使命は、世界中のモバイル ゲーム開発者とパブリッシャーがプロモーションを行えるようにすることでした。

詳細を読む

TenjinはTikTokのセルフアトリビューションへの移行をサポートする最初のMMPとなりました

Roman Garbar

TenjinはTikTokのセルフアトリビューションへの移行をサポートする最初のMMPとなりました

TikTokはセルフアトリビューションの導入を予定しており、弊社はこの移行をサポートする最初のMMPの1つとなります。Tenjin側での移行作業については自動でセットアップが行われます。それとは別に、TikTokの営業担当社に連絡し、SANホワイトリストに追加するよう依頼してください。移行の前後で、TikTok側からEメールとプラットフォーム内通知が届きます。

詳細を読む

インディー開発者向けの3つの新たな取り組みをご紹介

Chris Farm

インディー開発者向けの3つの新たな取り組みをご紹介

本日、モバイルゲーム業界のこの困難な時期に、インディーゲーム開発者に重要なサポートを提供するために特別に設計された一連の取り組みを紹介できることを誇りに思います。業界の多くの同業他社と同様に、私たちも、発表されたばかりのUnityの価格ポリシーに最近行われた調整に驚きました。

詳細を読む

モバイル開発者がAIツールを使用する際に留意すべき4つのこと

Tabarak Paracha

モバイル開発者がAIツールを使用する際に留意すべき4つのこと

このビデオは、PicFinderの共同創設者であるIoana Hreninciucをフィーチャーし、「生成AIツールに関する疑問」について議論する3部作の最終回です。 PicFinderはユニークで…

詳細を読む

ハイパーからハイブリッドへ – 2023年上半期フォローアップレポート (アドネットワークと国ランキング + IAPとeCPMトレンド)

Roman Garbar

ハイパーからハイブリッドへ – 2023年上半期フォローアップレポート (アドネットワークと国ランキング + IAPとeCPMトレンド)

「2023年のハイパーからハイブリッドへ」レポートのフォローアップとして、2023年上半期のTenjinのデータを使用して最新のトレンドを明らかにしました…

詳細を読む

モバイルゲーム用のアセットを生成するための適切なプロンプトを作成するには?

Tabarak Paracha

モバイルゲーム用のアセットを生成するための適切なプロンプトを作成するには?

このビデオは、PicFinderの共同創設者であるIoana Hreninciucをフィーチャーした「生成AIツールに関する疑問」について議論する3部作の第2部です。 PicFinderは、ユニークなWebベースの..

詳細を読む

モバイルにおけるAIを活用したグロース戦略: 開発とパブリッシングのためのヒントとコツ

Tabarak Paracha

モバイルにおけるAIを活用したグロース戦略: 開発とパブリッシングのためのヒントとコツ

テキストから画像を生成するユニークなウェブベースのAIソフトウェアを開発するPicFinder社の共同創業者、Ioana Hreninciuを迎え、"AIがどのように...

詳細を読む

2023年: ハイパーカジュアルおよびハイブリッドカジュアルゲームの広告を最適化する方法

Tabarak Paracha

2023年: ハイパーカジュアルおよびハイブリッドカジュアルゲームの広告を最適化する方法

What are the best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you’re running? The answer to this question depends on which metric you are taking into account. Based on our data in 2022, the ad networks with the highest average LTV were...

詳細を読む

2023年のiOS広告主にとっての 2 つの大きな変更点: SKAdNetwork 5とプライバシーマニフェスト

Roman Garbar

2023年のiOS広告主にとっての 2 つの大きな変更点: SKAdNetwork 5とプライバシーマニフェスト

AppleはWWDC 2023中にいくつかの重要な発表を行いました。本当のことを言うと、今日私たちが議論する内容は、それほど驚くべきものではありません。

詳細を読む

2023年のIAP LTV、広告 LTV、インストール数と継続率に基づくハイパーまたはハイブリッドカジュアルゲームにおけるベストアドネットワーク

Tabarak Paracha

2023年のIAP LTV、広告 LTV、インストール数と継続率に基づくハイパーまたはハイブリッドカジュアルゲームにおけるベストアドネットワーク

Tenjinで最もよく聞かれる質問の 1 つは、「ハイパー カジュアル (そして現在はハイブリッドカジュアル) をプロモーションするのに最適なチャネルまたはアドネットワークは何ですか…」です。

詳細を読む

SOC 2 Type IIおよびISO 27001認証を取得いたしました

Roman Garbar

SOC 2 Type IIおよびISO 27001認証を取得いたしました

Tenjinは、SOC 2タイプ IIコンプライアンスを取得し、一般にSSAE 18と呼ばれるサービス組織向けの米国公認会計士協会 (AICPA) によって設定された基準を満たしていることを発表できることを嬉しく思います。このコンプライアンスの達成は、システム内で安全に処理されるパートナーと顧客のデータに対するエンタープライズレベルのセキュリティに対するTenjin の取り組みを実証しています。

詳細を読む

SKAdNetwork 4.0はどのように機能しますか?TenjinのプロダクトマネージャーとのQ&A

Tabarak Paracha

SKAdNetwork 4.0はどのように機能しますか?TenjinのプロダクトマネージャーとのQ&A

SKAdNetwork 4.0 is here, and it stands out from its predecessors. For the first time, Apple has released a new version of the SKAdNetwork API with not one, not two, but several new features. And they did so without releasing a beta version for testing first. We go into more detail on the subject in the Q&A...

詳細を読む

グロースフルスタック - モバイルマーケター向けの自動データパイプライン

Roman Garbar

グロースフルスタック - モバイルマーケター向けの自動データパイプライン

Growth FullStackの次の章を発表できることをうれしく思います。 2021年に、TenjinとGameAnalyticsは、プライバシー中心の業界でモバイル マーケターがマーケティング分析の目標を訴求できるようにする新しいプラットフォームを導入しました。

詳細を読む

Here’s how mobile advertisers feel about marketing post-IDFA

Roman Garbar

Here’s how mobile advertisers feel about marketing post-IDFA

Apple’s Worldwide Developers Conference (WWDC) 2022 starts today, marking two years since a seminal moment for our industry. WWDC 2020 was when Apple first announced changes to how developers could access its identifier for advertisers (IDFA). So while the eyes of the world are locked on the next sleek MacBook or iPhone, ours will again be fixed...

詳細を読む

How gaming studios can start self-publishing and scale post-IDFA – an Umami Games case study

Roman Garbar

How gaming studios can start self-publishing and scale post-IDFA – an Umami Games case study

The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA. By building internal BI,...

詳細を読む

Unlock Google Ads SKAdNetwork Reports for free

Roman Garbar

Unlock Google Ads SKAdNetwork Reports for free

It’s an exciting day for Tenjin customers as Google Ads for SKAdNetwork becomes fully integrated across Tenjin’s entire product portfolio. This integration empowers marketers to measure and compare the performance of their Google App Campaigns for Install (ACI) with other SKAdNetwork campaigns across all supported ad networks – totally free of charge. Tenjin, Google Ads, SKAdNetwork: what marketers can...

詳細を読む

iOS 15: Turn your data into powerful insights with Growth FullStack

Roman Garbar

iOS 15: Turn your data into powerful insights with Growth FullStack

Growth FullStack is a new ETL tool brought to you by a partnership between Tenjin and GameAnalytics. 2021 has been a year of moving goalposts for mobile marketers, with privacy-first changes on iOS drastically changing app growth strategies. App publishers have been dragged away from their core business of building great apps and games, and forced...

詳細を読む

Tenjin Joins HUAWEI Ads Partner Program

Roman Garbar

Tenjin Joins HUAWEI Ads Partner Program

As you know, in May 2021 we shared the exciting news that Tenjin customers could start measuring ad performance on alternative app stores. We see these ecosystems as key to the growth of our customers and Tenjin itself, so we’re delighted to announce that Tenjin has now joined HUAWEI Ads partnership.  HUAWEI Ads supports direct placements using HUAWEI Assistant·TODAY and...

詳細を読む

iOS 14 uncertainty is driving the rise of alternative Android app stores

Roman Garbar

iOS 14 uncertainty is driving the rise of alternative Android app stores

With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the potential of acquiring users in alternative Android app stores is creating a larger opportunity for developers and marketers. Publishers are constantly searching for new platforms that have a high-quality user...

詳細を読む

iOS 14.5: The imminent role change of Facebook MMPs

Makoto Taguchi

iOS 14.5: The imminent role change of Facebook MMPs

The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and the tools that Facebook is providing publicly. We believe that iOS 14.5 and SKAdNetwork leveled the playing field for everyone involved in advertising measurement and...

詳細を読む

iOS 14.5: Measure SKAdNetwork Conversion Values for Free with Tenjin

Roman Garbar

iOS 14.5: Measure SKAdNetwork Conversion Values for Free with Tenjin

[UPDATE on March 31, 2021]: Closed beta is complete. Attribution Modeling Stage 1 is now available for all Tenjin users. Make sure to contact support@tenjin.com to enable new features for your account. We are happy to announce that we are launching a closed beta for the first stage of our iOS 14.5 solution  – Attribution Modeling....

詳細を読む

Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5

Roman Garbar

Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5

‘Your App May Soon Be Blocked, and five other things no one is telling you about iOS 14.5.’ That was the name of the presentation I gave last week during WN Winter. Since iOS 14.5 is likely to be released in the upcoming weeks, I would like to share those six reasons with everyone today: Summary:...

詳細を読む

Announcing new integration with TikTok Marketing Partner Program

Ebony Nicole Simone

Announcing new integration with TikTok Marketing Partner Program

We kick off 2021 with the exciting news that Tenjin joins the TikTok Marketing Partner Program as a Mobile Measurement Partner (MMP). TikTok is the leading destination for short-form mobile video, and its mission is “to inspire creativity and bring joy.” TikTok, which is available in 150+ markets, is one of the fastest-growing apps globally....

詳細を読む

Attribution Modeling – a new enhanced way to measure advertising performance on iOS

Roman Garbar

Attribution Modeling – a new enhanced way to measure advertising performance on iOS

Starting from 2021, advertisers on iOS won’t be able to calculate key cohort metrics, like ROI or LTV, for most of their ad campaigns. This creates a new paradigm where both mobile publishers and vendors will need to innovate to succeed. At Tenjin, we are focusing our efforts on building a new type of methodology...

詳細を読む

Preparing for iOS 14: MMP-free publisher guide with Kevin Bravo, creator of Elixir

Roman Garbar

Preparing for iOS 14: MMP-free publisher guide with Kevin Bravo, creator of Elixir

One month before the release of iOS 14, there are still many speculations around what’s happening next for MMPs. How much will their role change? Are advertisers still ok paying 1-5 cents for each paid tracked install on iOS, even though it no longer has user-level granularity?  Will Apple allow MMPs to validate Conversion Values though...

詳細を読む

iOS14: How Tenjin clients should rethink measurement for Google & Facebook

Roman Garbar

iOS14: How Tenjin clients should rethink measurement for Google & Facebook

We’ve decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14 release in September and going forward, user acquisition on mobile will turn into something very different. This is why it’s crucial to start preparing for...

詳細を読む

Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs

Roman Garbar

Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs

Since the announcement of new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to start building their technology from scratch based on the new attribution framework that Apple provided (SKAdNetwork). The second wanted to continue building on the usage of non-deterministic user-level attribution techniques. We...

詳細を読む

How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel

Ebony Nicole Simone

How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel

Mobile gaming is seeing a surge due to the current stay-at-home measures around the global pandemic. Late last year, the novel coronavirus (COVID-19) is found in China and quickly spreads worldwide. And here we are today.This current pandemic affects the economies of major countries, the expansion of all industries. In mobile gaming, hyper-casual is no...

詳細を読む

Tenjin joins Google Measurement Partners

Ebony Nicole Simone

Tenjin joins Google Measurement Partners

With the announcement of Tenjin becoming an App Attribution Partner in Google’s Measurement Partner program, clients should look forward to gaining valuable campaign insights, across Google advertising products, that will allow them to better measure and optimise their performance. “To help you better understand performance complexity, Google Measurement Partners gives you an array of options to expand...

詳細を読む

Getting an advantage with MoPub ILRD & Tenjin DataVault: A webinar

Ebony Nicole Simone

Getting an advantage with MoPub ILRD & Tenjin DataVault: A webinar

We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin’s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model...

詳細を読む

We are releasing a new set of automation APIs and making it free

Roman Garbar

We are releasing a new set of automation APIs and making it free

[Update 04.07.22] Automation APIs have been added to the pool of Tenjin’s paid features. Write us at support@tenjin.com to learn how to enable them. Today our team released new, free automation APIs that Tenjin customers can use to streamline their reporting and campaign management operations. Tenjin is best known for providing tools and training for leading...

詳細を読む

Tenjin Plugin Now Available in Corona SDK

Tabarak Paracha

Tenjin Plugin Now Available in Corona SDK

Game development has evolved by leaps and bounds in recent years, and as development kits have made it possible for beginners and experts alike to build apps in record time, plugins have replaced time-intensive programming tasks. These plugins are becoming more commonly available for cross platform development engines, another trend that is making life easier...

詳細を読む

Hyper-casual market size in 2019 and other insights that you need to know

Matthaus Krzykowski

Hyper-casual market size in 2019 and other insights that you need to know

Hyper-casual represents a major industry trend that won’t fade away in 2019 — if anything, the market for these games will continue to grow and evolve. As such, mobile developers and marketers need to keep a close eye on the space and determine how it will impact their ongoing strategies. At White Nights at St....

詳細を読む

Hyper-Casual Games – The Complete Developer’s Guide

Roman Garbar

Hyper-Casual Games – The Complete Developer’s Guide

In the last few years, hyper-casual games have exploded in popularity. Find out how you can capitalize on this lucrative mobile trend with our comprehensive developer’s guide to hyper-casual. Though hyper-casual games aren’t exactly new, they are definitely having a moment in the mobile space. Users are embracing the simplicity and minimalist design the category...

詳細を読む

Applovin, Ironsource and now MoPub: Tenjin’s view on recent innovation in app revenue and what it means to our clients

Matthaus Krzykowski

Applovin, Ironsource and now MoPub: Tenjin’s view on recent innovation in app revenue and what it means to our clients

What recent progress in the industry since Tenjin built out a custom-tailored session/country ad revenue model for Voodoo back in autumn ‘16! It’s been exciting months for anyone who is following innovation in free to play mobile games. Possibly driven by the success of hyper-casual games, we now have seen a lot of innovation around...

詳細を読む

Welcome to the Next Level of Ad Revenue Optimization

Roman Garbar

Welcome to the Next Level of Ad Revenue Optimization

Tenjin’s Enterprise clients will now have access to data through the MoPub SDK version 5.7 in a unique way: Tenjin is working with MoPub to enable our customers to see their MoPub data in DataVault, our industry-leading data warehouse. Additionally, our customer success team has prepared a number of use cases for how marketers can...

詳細を読む

App Subscriptions – What Are They And How Do They Work In 2019?

Roman Garbar

App Subscriptions – What Are They And How Do They Work In 2019?

Subscriptions are the norm for content-based apps, but many mobile developers are finding new, creative ways to leverage the model. Over the past decade, subscriptions have steadily subverted the classic pay-to-own model. In 2019, music and streaming app subscriptions are ubiquitous, and it’s now possible to subscribe to anything from dog food to jewelry. According...

詳細を読む

Manage Third-Party Marketing Data Using Tenjin’s Campaign Buckets

Roman Garbar

Manage Third-Party Marketing Data Using Tenjin’s Campaign Buckets

Tenjin’s Campaign Bucketing tool lets you combine and match siloed campaign data across ad networks and attribution partners within a dashboard and data warehouse with OR without Tenjin’s SDK. Mobile marketing tools make it easier to navigate our complex industry, but there are still obstacles to address. One of them is the lack of standards...

詳細を読む

Challenges Of User-Level Ad Revenue Reporting

Sunny Cha

Challenges Of User-Level Ad Revenue Reporting

In recent weeks, our industry has entered into a vibrant discussion surrounding user-level ad revenue tracking. It’s easy to understand the excitement: for app developers who rely on mobile ad monetization, it’s intuitive this would be the Holy Grail of ad revenue data analysis. It’s intuition allows precise ad revenue LTV calculations for each acquired...

詳細を読む

Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?

Sunny Cha

Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?

Mobile game publishers have been considering content subscriptions for years. Could a new Apple gaming service finally compete with advertising revenue? To many industry leaders, content subscriptions seem like an ideal way to monetize mobile games. After all, streaming services like Netflix have proven fans are willing to pay monthly fees for entire film libraries...

詳細を読む

The 17 Best User Acquisition Channels For Mobile Games In 2019

Sunny Cha

The 17 Best User Acquisition Channels For Mobile Games In 2019

We’ve published our list of top 10 ad networks for 2020. Discover which of the world’s best UA networks best suit your needs. In today’s mobile-first world, paid advertising is becoming one of the most crucial ways to acquire users and generate revenue. The only problem is prioritizing which networks, agencies and platforms to work...

詳細を読む

Beyond Hyper-Casual: The Biggest Mobile Gaming Trends For 2019

Sunny Cha

Beyond Hyper-Casual: The Biggest Mobile Gaming Trends For 2019

The integration of AAA game mechanics, new monetization strategies, and advances in technology promise a bright future for mobile gaming in the years to come. Since the dawn of the smartphone era, mobile games have been dismissed by so-called “hardcore gamers” as being overly simplistic compared to console and PC titles. And perhaps a decade...

詳細を読む

Tenjin is now a Snapchat Mobile Measurement Partner

Sunny Cha

Tenjin is now a Snapchat Mobile Measurement Partner

Developers and marketers can now apply Tenjin’s user attribution and analytics services to Snapchat advertising campaigns. Since 2011, Snapchat has grown into an massively successful messaging and content exploration service where hundreds of millions of unique users spend time each day. Yet its advertising methods are just as promising, ranging from Snap Ads 10-second video...

詳細を読む

Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It

Sunny Cha

Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It

We’re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard! A mainstay of the internet’s cultural landscape, Reddit is a place where millions of users gather every day to share and discuss their passions. Their talented ad product team has been hard at work building the tools needed to deliver...

詳細を読む

Why Hyper-Casual Games Don’t Need To Get Featured To Succeed

Sunny Cha

Why Hyper-Casual Games Don’t Need To Get Featured To Succeed

App store discoverability has changed drastically since launch. Mobile pioneers will happily recount the days when simply being one of the few apps available was enough to generate organic installs through word of mouth and the natural lift of a rapidly growing smartphone community. By those standards, today’s app store is almost unrecognizable. With thousands of...

詳細を読む

Introducing: Tenjin’s Fraud Dashboard

Sunny Cha

Introducing: Tenjin’s Fraud Dashboard

We’re thrilled to announce the release of some powerful new features that publishers can use to combat fraud in their mobile app portfolios. We designed these tools with the mobile growth marketer in mind, with a focus on combating attribution and purchase fraud so as to ensure consistently accurate reporting on revenue and paid advertising...

詳細を読む

Ad Monetization For Hyper Casual Games – A Data Scientist’s Playbook

Sunny Cha

Ad Monetization For Hyper Casual Games – A Data Scientist’s Playbook

Mobile game publishing is undergoing a dramatic paradigm shift, and hyper casual games are at the center of it all. Characterized by their short engagement loops, low retention, and ad-based monetization, hyper casual titles represent a stark departure from the whale-driven, IAP-centric, tentpole economies traditionally found in the social casino and build & battle genres....

詳細を読む

Tenjin 2017 Ad Spending Report

Sunny Cha

Tenjin 2017 Ad Spending Report

As the mobile industry evolves, paid advertising remains a cornerstone of any comprehensive growth marketing strategy, and with good reason. Networks and tool providers are constantly innovating to deliver better targeting capabilities and more engaging formats in the hopes of driving down Cost Per Install (CPI) rates. The more high-quality users they can deliver at...

詳細を読む

What’s The Difference Between Total Revenue and LTV?

Chris Farm

What’s The Difference Between Total Revenue and LTV?

Developers use the terms “total revenue” and “LTV” interchangeably too often. This isn’t accurate. There are crucial differences that set these terms apart. Failing to consider these differences leads companies to misinterpret app performance and make poor business decisions. In order to keep your growth initiatives on-track and cost-effective, let’s clarify the differences and look...

詳細を読む

The Beginner’s Guide To CVR Marketing

Sunny Cha

The Beginner’s Guide To CVR Marketing

In the world of digital marketing, CVR stands for Conversion Rate or Conversion Ratio. It’s a key performance indicator for digital advertising campaigns, mobile applications, and commercial websites. It looks like this: (Total Conversions / Total Impressions) * 100 The word “conversion” refers to the completion of a final and desired outcome. To be considered...

詳細を読む

Introducing a Better Way to Track Mobile Users

Chris Farm

Introducing a Better Way to Track Mobile Users

Tenjin is proud to announce its new mobile web-based cookie attribution technology! Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a user’s install to a clicked ad. At a high level, fingerprinting captures many attributes about a user’s device when an ad is clicked and directed through a browser. The attributes collected...

詳細を読む

How Subscriptions Are Driving App Revenue & Retention

Sunny Cha

How Subscriptions Are Driving App Revenue & Retention

Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie’s chief marketing officer, Al Campa, predicts that subscription-based monetization will be the future of games. Non-gaming apps are already seeing success with subscriptions: this month Tinder reached the #1 top...

詳細を読む

How Non-Gaming Apps Are Improving Retention

Sunny Cha

How Non-Gaming Apps Are Improving Retention

For mobile app developers, retention is hard. An average of just 7.5% of mobile users stay active 30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways...

詳細を読む

Tenjin’s Dictionary for App Marketers

Sunny Cha

Tenjin’s Dictionary for App Marketers

App marketing isn’t an easy job. With hundreds of thousands of apps competing for attention, marketing has become a race, requiring the ability to quickly navigate through dense thickets of technical knowledge and performance requirements. One of the side effects of this growing complexity is a professional terminology that’s incomprehensible to outsiders. And if an...

詳細を読む

Growth Analytics vs. Product Analytics: What’s the Difference?

Sunny Cha

Growth Analytics vs. Product Analytics: What’s the Difference?

We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way to describe those other analytics solutions is as product-centric tools, while Tenjin can best be categorized as a growth-centric tool. What do we mean by product vs. growth analytics? Product-centric...

詳細を読む

Reported Installs vs. Tracked Installs

Sunny Cha

Reported Installs vs. Tracked Installs

If you use our attribution to track installs by media source, you might notice that there are two types of installs described there: Reported Installs and Tracked Installs. What’s the difference? Why are there differences between Reported Installs and Tracked Installs? Are the networks trying to scam you by overcharging for installs? No, probably not. In very few...

詳細を読む

Tenjin’s Data Now Available through Mixpanel for Improved Product Analytics

Sunny Cha

Tenjin’s Data Now Available through Mixpanel for Improved Product Analytics

The consumer journey is more complex today than it has ever been before. As consumers rely on a greater multitude and variety of connected devices, it has become increasingly difficult to follow their digital footprint. And yet it’s vital for product people in this day and age to understand every user’s journey so that they...

詳細を読む

Pay Attention to These Overlooked Mobile Metrics!

Sunny Cha

Pay Attention to These Overlooked Mobile Metrics!

High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an executive summary, developers tasked with moving the needle every day know the value of digging deeper. We put together a list of some valuable and overlooked KPIs that are driving...

詳細を読む

Tenjin Raises $2.5 Million from NetEase Capital to Expand Its Marketing Infrastructure for Mobile Apps

Sunny Cha

Tenjin Raises $2.5 Million from NetEase Capital to Expand Its Marketing Infrastructure for Mobile Apps

Press Release: San Francisco – June 2, 2016 – Tenjin, the mobile marketing infrastructure company, announced today that it has raised an additional $2.5 million in funding to simplify and improve mobile marketing by giving marketers complete control over their user data. The round was led by NetEase Capital, the venture arm of the NASDAQ-listed...

詳細を読む

How Optimizing Time to Profitability (TTP) Accelerates Growth

Chris Farm

How Optimizing Time to Profitability (TTP) Accelerates Growth

In my last post I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how TTP affects total user growth in your app over a period of time. Let’s say that you have a starting budget of $1,000 with the average CPI for acquiring a user set...

詳細を読む

Tenjin DataVault: a marketing infrastructure as a service.

Sunny Cha

Tenjin DataVault: a marketing infrastructure as a service.

Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It’s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise. This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to...

詳細を読む